Connect with 100,000+ attendees at Southern California’s largest Oktoberfest celebration! Elevate your brand at La Mesa Oktoberfest and be part of an unforgettable weekend of music, food, culture, and community.
SPONSORSHIPS
Sponsor the Tradition. Be Part of the Celebration.
Why Partner with La Mesa Oktoberfest?
La Mesa Oktoberfest isn’t just an event—it’s a proven marketing platform that brings together 100,000+ engaged attendees from across San Diego and Southern California. Through immersive brand activations, on-site exposure, and multi-channel promotion, your business will stand out and connect with a highly desirable audience.
Your brand will benefit from:
- Massive Exposure
Over 100,000+ festivalgoers attend over three days. Attendees dine out 5–7 times per month, enjoy craft beer & spirits, seek unique culinary experiences, and engage in lifestyle, tech, and financial services. - Unmatched Visibility
La Mesa Oktoberfest generates 5.1 million+ PR impressions, 1.48 million+ print impressions, and 210,000+ newsletter impressions. - A Historic Celebration
With 52 years of tradition, this is a festival with a built-in loyal audience that returns annually. - Prime Placement
Sponsorships range from main stage & biergartens to family activations like Kinder Karneval and Dackeldorf Dachshund Village—tailored to fit your brand’s goals.
Event Snapshot
- 100,000+ attendees across 3 days
- 3 unique all-ages biergartens with nonstop entertainment
- 20+ bands & live performances across multiple stages (insert exact number once confirmed)
- 100+ vendors showcasing food, beverages, and products (insert confirmed count)
- Wildly popular dachshund races drawing thousands of spectators
- 3 days of family-friendly fun with Kinder Karneval, games, contests, and cultural activations
Sponsorship Opportunities
Whether you’re after high-impact brand visibility, grassroots marketing, or immersive activations, we’ll design the perfect package.
Opportunities include:
- Custom brand activations that engage directly with attendees
- Multi-channel exposure (PR, digital, print, and social media)
- Featured placement on our website & in email campaigns
- Complimentary VIP tickets for your clients or team
- On-stage shout-outs & emcee mentions
- Logo placement on street decals throughout the event
Event Details
- Dates & Hours
- Friday, October 3 | 4 PM – 10 PM
- Saturday, October 4 | 10 AM – 10 PM
- Sunday, October 5 | 12 PM – 8 PM
- Location: Historic La Mesa Village
- Contact: Jenna at jenna@mcfarlanepromotions.com with questions or to secure your spot. Space is limited—don’t wait!
